Vijay Rao

Vijay Rao serves as VP and head of sales for Verizon Media’s Ad Platform business. Previously, Vijay led Client Strategy & Sales at Adap.tv, one of the earliest programmatic video platforms, which was acquired by AOL in 2013. Vijay played a key role in driving product strategy and integration into the new entity.

Vijay also brings over a decade of experience at media agencies, including Zenith-Optimedia, where he headed up strategic planning for T-Mobile. In particular, Vijay helped lead the charge to integrate the agency’s traditional and digital teams, along with developing measurement to better align the dynamics of paid and social media.

Vijay is based in Verizon Media’s Los Angeles office.