Wendy Marx

Wendy Marx bio image
Wendy Marx is president of Marx Communications.
Why Influencer Marketing Needs to Grow Up

Why Influencer Marketing Needs to Grow Up

SIDEBAR: What works for professional sites

Professional services see Web as cheap, easy route to clients

More companies look to redesigns to drive Net leads

SIDEBAR: When to redesign a Web site

How to make Web ads more effective

Study shows big lifts from animated ads

INTERNET MARKETING;WHAT HAVE YOU DONE FOR ME LATELY? : MEASURING EFFECTIVENESS IN A WORLD WITHOUT BENCHMARKS

INTERACTIVE;'LIGHT YEARS AHEAD' BUT STILL CONFUSING;WEB MEASUREMENT TAKES BIG STEPS FORWARD

SPECIAL REPORT: Web measurement takes big steps forward

COMMERCE IS SLOW TO HIT THE 'NET;MERCHANTS TRY TO OPEN ELECTRONIC WALLETS TO SPUR E-BUSINESS

Marketers' home page advantage

Interactive Media Works' software gives consumers limited free Web access, sponsored by advertisers.;Hilton Hotels will place 200,000 copies of a customized browser in rooms this fall.

MARKETERS' HOME PAGE ADVANTAGE;CUSTOMIZED BROWSERS CONVEY 'NET NOVICE

PR JOINS THE INTERACTIVE PARADE
FEAR OF BEING LEFT BEHIND PROMPTS PUBLICITY PROS TO EXPLORE CYBERSPACE