Wendy Marx

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Wendy Marx is president of Marx Communications.
Why Influencer Marketing Needs to Grow Up

Why Influencer Marketing Needs to Grow Up

Professional services see Web as cheap, easy route to clients

SIDEBAR: What works for professional sites

More companies look to redesigns to drive Net leads

SIDEBAR: When to redesign a Web site

How to make Web ads more effective

Marketers differ on copyright questions

INTERNET MARKETING;WHAT HAVE YOU DONE FOR ME LATELY? : MEASURING EFFECTIVENESS IN A WORLD WITHOUT BENCHMARKS

SPECIAL REPORT: Web measurement takes big steps forward

INTERACTIVE;'LIGHT YEARS AHEAD' BUT STILL CONFUSING;WEB MEASUREMENT TAKES BIG STEPS FORWARD

COMMERCE IS SLOW TO HIT THE 'NET;MERCHANTS TRY TO OPEN ELECTRONIC WALLETS TO SPUR E-BUSINESS

Interactive Media Works' software gives consumers limited free Web access, sponsored by advertisers.;Hilton Hotels will place 200,000 copies of a customized browser in rooms this fall.

MARKETERS' HOME PAGE ADVANTAGE;CUSTOMIZED BROWSERS CONVEY 'NET NOVICE

Marketers' home page advantage

PR JOINS THE INTERACTIVE PARADE
FEAR OF BEING LEFT BEHIND PROMPTS PUBLICITY PROS TO EXPLORE CYBERSPACE