
Will Johnson is CEO of The Harris Poll, a global public opinion, market research and strategy firm.
Loyalty programs are hot—3 ways brands can grow customers and their bottom line
11.09.23 @ 05:30 AM ET
The Twitter rebrand—3 demographic trends marketers should know
10.02.23 @ 05:30 AM ET
Fall fashion marketing—how consumers prioritize price and quality over social responsibility
08.25.23 @ 05:30 AM ET
Sports betting advertising—how marketers can appeal to a divided gambling audience
07.31.23 @ 05:30 AM ET
Summer travel 2023—why brands have little influence on Americans’ plans
06.27.23 @ 05:30 AM ET
Buying a car—3 reasons automakers and dealers need to rethink their consumer relationships
05.30.23 @ 05:30 AM ET
What brands can learn from Gen Z’s environmental awakening
04.20.23 @ 05:30 AM ET
Self-care marketing—3 ways brands can reduce stress and improve mental health
03.29.23 @ 05:30 AM ET
Super Bowl commercials—what the public wants and doesn't want in the ads
02.08.23 @ 05:00 AM ET
Generative AI—how marketers should navigate consumer distrust
01.30.23 @ 05:30 AM ET
Holiday shopping 2022—how retail brands can keep Black Friday momentum going
12.12.22 @ 05:30 AM ET
How Netflix and Disney+ can fix ad-supported streaming
11.15.22 @ 06:00 AM ET
Limited-time offer marketing strategy—what brands need to do this fall
10.05.22 @ 05:30 AM ET
Labor Day sales—how brands can cash in on the shopping spree
08.30.22 @ 05:30 AM ET
Thought leadership: How business executives can close the communications and revenue gap
08.02.22 @ 05:30 AM ET
Amazon Prime Day 2022—3 ways brands can benefit
07.06.22 @ 11:30 AM ET