Will Johnson is CEO of The Harris Poll, a global public opinion, market research and strategy firm. Loyalty programs are hot—3 ways brands can grow customers and their bottom line 11.09.23 @ 05:30 AM ET The Twitter rebrand—3 demographic trends marketers should know 10.02.23 @ 05:30 AM ET Fall fashion marketing—how consumers prioritize price and quality over social responsibility 08.25.23 @ 05:30 AM ET Sports betting advertising—how marketers can appeal to a divided gambling audience 07.31.23 @ 05:30 AM ET Summer travel 2023—why brands have little influence on Americans’ plans 06.27.23 @ 05:30 AM ET Buying a car—3 reasons automakers and dealers need to rethink their consumer relationships 05.30.23 @ 05:30 AM ET What brands can learn from Gen Z’s environmental awakening 04.20.23 @ 05:30 AM ET Self-care marketing—3 ways brands can reduce stress and improve mental health 03.29.23 @ 05:30 AM ET Super Bowl commercials—what the public wants and doesn't want in the ads 02.08.23 @ 05:00 AM ET Generative AI—how marketers should navigate consumer distrust 01.30.23 @ 05:30 AM ET Holiday shopping 2022—how retail brands can keep Black Friday momentum going 12.12.22 @ 05:30 AM ET How Netflix and Disney+ can fix ad-supported streaming 11.15.22 @ 06:00 AM ET Limited-time offer marketing strategy—what brands need to do this fall 10.05.22 @ 05:30 AM ET Labor Day sales—how brands can cash in on the shopping spree 08.30.22 @ 05:30 AM ET Thought leadership: How business executives can close the communications and revenue gap 08.02.22 @ 05:30 AM ET Amazon Prime Day 2022—3 ways brands can benefit 07.06.22 @ 11:30 AM ET Current page 1 Page 2
