Will Johnson

Will Johnson bio image

Will Johnson serves as CEO of The Harris Poll, one of the world’s leading public opinion, market research and strategy firms.

Super Bowl ad takeaways—3 audience insights for brand marketers

Super Bowl ad takeaways—3 audience insights for brand marketers

How marketers can reach Americans on a diet

How marketers can reach Americans on a diet

Holiday marketing—how brands can target motivated shoppers this season

Holiday marketing—how brands can target motivated shoppers this season

Fast food marketing—3 ways to win back price-sensitive diners

Fast food marketing—3 ways to win back price-sensitive diners

Limited-time fall marketing—what consumers expect from brands

Limited-time fall marketing—what consumers expect from brands

Back-to-school shopping—why retailers should embrace the secondhand market

Back-to-school shopping—why retailers should embrace the secondhand market

Travel marketing—how to reach consumers planning summer vacations

Travel marketing—how to reach consumers planning summer vacations

Marketing VR—3 virtual reality trends brands should know about as it gains popularity

Marketing VR—3 virtual reality trends brands should know about as it gains popularity

Fitness and exercise—how brands can engage workout-obsessed consumers

Fitness and exercise—how brands can engage workout-obsessed consumers

Why non-alcoholic beverages can be a growth category for brands

Why non-alcoholic beverages can be a growth category for brands

The subscription economy—how brands can unlock sustainable revenue streams

The subscription economy—how brands can unlock sustainable revenue streams

Loyalty programs are hot—3 ways brands can grow customers and their bottom line

Loyalty programs are hot—3 ways brands can grow customers and their bottom line

The Twitter rebrand—3 demographic trends marketers should know

The Twitter rebrand—3 demographic trends marketers should know

Fall fashion marketing—how consumers prioritize price and quality over social responsibility

Fall fashion marketing—how consumers prioritize price and quality over social responsibility