Will Johnson

Will Johnson bio image

Will Johnson is CEO of The Harris Poll, a global public opinion, market research and strategy firm.

Loyalty programs are hot—3 ways brands can grow customers and their bottom line

Loyalty programs are hot—3 ways brands can grow customers and their bottom line

The Twitter rebrand—3 demographic trends marketers should know

The Twitter rebrand—3 demographic trends marketers should know

Fall fashion marketing—how consumers prioritize price and quality over social responsibility

Fall fashion marketing—how consumers prioritize price and quality over social responsibility

Sports betting advertising—how marketers can appeal to a divided gambling audience

Sports betting advertising—how marketers can appeal to a divided gambling audience

Summer travel 2023—why brands have little influence on Americans’ plans

Summer travel 2023—why brands have little influence on Americans’ plans

Buying a car—3 reasons automakers and dealers need to rethink their consumer relationships

Buying a car—3 reasons automakers and dealers need to rethink their consumer relationships

What brands can learn from Gen Z’s environmental awakening

What brands can learn from Gen Z’s environmental awakening

Generative AI—how marketers should navigate consumer distrust

Generative AI—how marketers should navigate consumer distrust

Holiday shopping 2022—how retail brands can keep Black Friday momentum going

Holiday shopping 2022—how retail brands can keep Black Friday momentum going

How Netflix and Disney+ can fix ad-supported streaming

How Netflix and Disney+ can fix ad-supported streaming

Limited-time offer marketing strategy—what brands need to do this fall

Limited-time offer marketing strategy—what brands need to do this fall

Labor Day sales—how brands can cash in on the shopping spree

Labor Day sales—how brands can cash in on the shopping spree

 Thought leadership: How business executives can close the communications and revenue gap

Thought leadership: How business executives can close the communications and revenue gap

Amazon Prime Day 2022—3 ways brands can benefit

Amazon Prime Day 2022—3 ways brands can benefit