
Will Johnson serves as CEO of The Harris Poll, one of the world’s leading public opinion, market research and strategy firms.
How marketers can reach Americans on a diet
01.06.25 @ 05:30 AM ET
Holiday marketing—how brands can target motivated shoppers this season
11.25.24 @ 06:00 AM ET
Fast food marketing—3 ways to win back price-sensitive diners
10.29.24 @ 05:30 AM ET
Limited-time fall marketing—what consumers expect from brands
08.30.24 @ 05:30 AM ET
Back-to-school shopping—why retailers should embrace the secondhand market
08.06.24 @ 05:30 AM ET
Travel marketing—how to reach consumers planning summer vacations
06.25.24 @ 05:30 AM ET
Crypto marketing—3 key consumer trends from the latest Harris Poll
05.30.24 @ 06:00 AM ET
Home appliance marketing strategies—consumers value performance over premium features
04.25.24 @ 05:30 AM ET
Marketing VR—3 virtual reality trends brands should know about as it gains popularity
03.27.24 @ 06:00 AM ET
Fitness and exercise—how brands can engage workout-obsessed consumers
02.19.24 @ 05:30 AM ET
Why non-alcoholic beverages can be a growth category for brands
01.24.24 @ 06:00 AM ET
The subscription economy—how brands can unlock sustainable revenue streams
12.12.23 @ 05:30 AM ET
Loyalty programs are hot—3 ways brands can grow customers and their bottom line
11.09.23 @ 05:30 AM ET
The Twitter rebrand—3 demographic trends marketers should know
10.02.23 @ 05:30 AM ET
Fall fashion marketing—how consumers prioritize price and quality over social responsibility
08.25.23 @ 05:30 AM ET