
Yusuf serves as the executive VP, strategic planning and commercial impact, advertising and partnerships at NBCUniversal. In this role he leads a team of researchers, data strategists and analysts who focus on insights-driven storytelling to reach audiences and drive business results for marketers in every category. He is also responsible for developing an overall narrative for NBCUniversal as it relates to agency planning and strategy teams. With over 25 years in the business, both in London and New York, Yusuf has worked across both planning and strategy functions. His experience spans Microsoft, BMW, Samsung, Kimberly-Clark, Kraft and Verizon. Prior to NBCUniversal, Yusuf was global chief strategy officer of VMLY&R where he led the strategy discipline across its 75 locations around the globe.
3 marketing predictions for 2024 that most won’t expect, but should
12.15.23 @ 01:58 PM ET