An eclectic blend of researcher, technologist, sociologist, and marketer with a rich background across functions, industries and countries, Zoe has specialized in the online world since the late 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, she actively combines traditional and out-of-the-box research approaches to adapt effect methodologies to a changing world. Zoe recently authored the new MRII University of Georgia online course, Emerging Methods and the Future of Market Research, and serves on the MRII Board of Directors. She is a regular speaker at webinars and industry conferences including ESOMAR, IIeX, MRMW and Quirks on topics relating to consumer insights, new technologies, and storytelling.
07.24.19 @ 09:55 AM ET