About

Beatgrid, founded in 2014 and based in the Netherlands, has quickly emerged as the cross-media advertising-effectiveness currency. Its solution has revolutionized how advertisers gauge the impact of their cross-media investments through person-level and single-source measurement. This new-wave approach leverages a novel panel-measurement technique that avoids conventional IP-matching, ensuring a privacy-conscious evaluation with participant consent. Beatgrid’s unique method provides a comprehensive view of consumer interactions by passively monitoring audiovisual ad exposures across various channels and directly linking these to brand lift survey responses within the same panel. As the sole provider of a single-source, person-based solution, it employs passive mobile automatic content recognition (ACR) and geofencing technology to offer unparalleled insights into incremental reach, frequency and incremental brand lift. Beatgrid’s solution has been validated by leading organizations such as Amazon Ads, Disney Star India, Google, McDonald’s, P&G and Unilever, which have established it as the currency for advertising effectiveness measurement.

About the sponsor

About

Beatgrid, founded in 2014 and based in the Netherlands, has quickly emerged as the cross-media advertising-effectiveness currency. Its solution has revolutionized how advertisers gauge the impact of their cross-media investments through person-level and single-source measurement. This new-wave approach leverages a novel panel-measurement technique that avoids conventional IP-matching, ensuring a privacy-conscious evaluation with participant consent. Beatgrid’s unique method provides a comprehensive view of consumer interactions by passively monitoring audiovisual ad exposures across various channels and directly linking these to brand lift survey responses within the same panel. As the sole provider of a single-source, person-based solution, it employs passive mobile automatic content recognition (ACR) and geofencing technology to offer unparalleled insights into incremental reach, frequency and incremental brand lift. Beatgrid’s solution has been validated by leading organizations such as Amazon Ads, Disney Star India, Google, McDonald’s, P&G and Unilever, which have established it as the currency for advertising effectiveness measurement.