Brand Marketing

Watch Culligan’s first campaign from Highdive

Brown-haired man in glasses splashes water from a glass.
Culligan wants consumers to think twice about their water. (Culligan)
AP
By:
Adrianne Pasquarelli
April 23, 2025 11:00 AM

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To gauge which TV upfronts week presenters stand out as haggling kicks off, Ad Age surveyed 13 media buyers on their top takeaways from the week.

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