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    PUBLISHING PARTNER:
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    The human connection: Four ways to humanize customer engagement

    The best brand interactions are personal, relevant and timely. But marketers often fail by ignoring four principals of creating better experiences…

    By Will Crocker

    Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

    Contributors
    Will Crocker

    VP, customer & partner marketing, Braze

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