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    PUBLISHING PARTNER:
    Cheetah Digital

    How brands are taking the beating in the war over cookies

    In the fight over consumer privacy, the brand marketer is the one taking a beating. As media giants such as Google, Apple and Facebook duke it out…

    By Tim Glomb

    Tommy Lee and Brittany Furlan kick #ZoomFatigue in the ass

    Want to learn to be a marketing rock star but way too tired to sit though yet another Zoom session? Mötley Crüe’s Tommy Lee and his wife, actress…

    By Tim Glomb

    Everything you thought about personalization is a lie

    Marketers are finding that traditional personalization practices are damaging  customer relationships. Here’s a new way to win them over one-on-…

    By Richard Jones

    Marketing in the value exchange economy

    Since the Cambridge Analytica scandal, marketers have had to re-evaluate how collect the data they use to power their campaigns. It’s time to…

    By Richard Jones

    The personalization-and-privacy paradox

    For marketers, privacy regulation is not just a challenge, but also an opportunity to build meaningful and lasting connections with consumers.

    Cheetah Digital is a direct-to-consumer customer engagement solution delivering personalized experiences, cross-channel messaging, and loyalty strategies that scale to meet the changing demands of today's consumer. Visit us here to learn how to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.

    Contributors
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    Richard Jones

    CMO, Cheetah Digital

    Tim Glomb

    VP of content & data, Cheetah Digital

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