The death of cookies is a call for real personalization
Zero-party data is a growing trend, providing incentives to customers to share their needs and desires explicitly with the brand.
How brands are taking the beating in the war over cookies
In the fight over consumer privacy, the brand marketer is the one taking a beating. As media giants such as Google, Apple and Facebook duke it out…
Tommy Lee and Brittany Furlan kick #ZoomFatigue in the ass
Want to learn to be a marketing rock star but way too tired to sit though yet another Zoom session? Mötley Crüe’s Tommy Lee and his wife, actress…
Everything you thought about personalization is a lie
Marketers are finding that traditional personalization practices are damaging  customer relationships. Here’s a new way to win them over one-on-…
Marketing in the value exchange economy
Since the Cambridge Analytica scandal, marketers have had to re-evaluate how collect the data they use to power their campaigns. It’s time to…
The personalization-and-privacy paradox
For marketers, privacy regulation is not just a challenge, but also an opportunity to build meaningful and lasting connections with consumers.
Cheetah Digital is a direct-to-consumer customer engagement solution delivering personalized experiences, cross-channel messaging, and loyalty strategies that scale to meet the changing demands of today's consumer. Visit us here to learn how to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.
