The death of cookies is a call for real personalization
Zero-party data is a growing trend, providing incentives to customers to share their needs and desires explicitly with the brand.
How brands are taking the beating in the war over cookies
In the fight over consumer privacy, the brand marketer is the one taking a beating. As media giants such as Google, Apple and Facebook duke it out…
Tommy Lee and Brittany Furlan kick #ZoomFatigue in the ass
Want to learn to be a marketing rock star but way too tired to sit though yet another Zoom session? Mötley Crüe’s Tommy Lee and his wife, actress…
Everything you thought about personalization is a lie
Marketers are finding that traditional personalization practices are damaging customer relationships. Here’s a new way to win them over one-on-…
Marketing in the value exchange economy
Since the Cambridge Analytica scandal, marketers have had to re-evaluate how collect the data they use to power their campaigns. It’s time to…
The personalization-and-privacy paradox
For marketers, privacy regulation is not just a challenge, but also an opportunity to build meaningful and lasting connections with consumers.
Cheetah Digital, a CM Group company ,is the leader in relationship marketing solutions, enabling global enterprise brands to acquire, understand, engage and retain customers across the entire customer life cycle. By bridging the gap between data and contextual engagement, Cheetah Digital ensures that you can easily understand your customer, activate insights and deliver a unique value exchange across all channels and touch points. Unlike tired and monolithic marketing clouds and niche-point providers, Cheetah Digital provides the most unified data, insights and engagement solutions in a single platform. Many of the world’s best brands, including Hilton, American Airlines and Williams Sonoma, trust Cheetah Digital to create personalized experiences and drive revenue throughout their marketing programs. For more information, visit www.cheetahdigital.com.
