Starcom's Bertilla Teo

She Succeeds Paul Maher, Who Will Assume a Regional Client Service Role

By Published on .

SHANGHAI ( -- Starcom MediaVest Group has appointed WPP veteran Bertilla Teo, 39, as CEO, Greater China, starting January 2010.

The Singapore native succeeds Hong Kong-based Paul Maher, who will take on a regional client service role at the Publicis Groupe media division.
Bertilla Teo
Bertilla Teo
She will manage Starcom's operations in mainland China, Hong Kong and Taiwan, where Starcom works with advertisers such as Procter & Gamble Co., Coca-Cola Co., Li Ning and Samsung. Starcom recently lost part of its P&G business in China.

She will also have management oversight of the agency's operations in South Korea and Japan.

Ms. Teo, who is based in Shanghai, is currently CEO, North Asia at Mediaedge:cia, a role she has held for two years, handling brands such as Colgate-Palmolive, Wrigley's and Sony.

Previously, she was MEC's China CEO. Before that, she spent eight years as managing director of MEC, Singapore, where she oversaw the merger of CIA and The Media Edge, working with advertisers such as Singapore Telecommunications, Singapore Airlines, Citibank and Chanel.

She began her career in 1994, with a job in the media department at Batey Ads, which was subsequently merged with CIA, part of Tempus Group. In 2002, CIA was acquired by WPP and re-launched as Mediaedge:cia (MEC).

Her appointment is part of Starcom's continuing investment in Asia, a top global priority for the network, said Andrew Swinand, Starcom's president, global operations. Ms. Teo "has proven success at fostering solid multinational and local client relationships, and driving innovation and growth."

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