Quantcast
Comcast Advertising | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Latest Issue
  • Newsletters
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs

      • Ad spending data
      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs

      • Ad spending data
      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates

    AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Enter Small Agency Awards
    • TikTok CEO defends app
    • Top 5 DEI brand efforts
    • Web3 summit for brands
    • Marketing news and trends
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Latest
      • How period care brands are responding to Florida bill that would restrict sex education

        How period care brands are responding to Florida bill that would restrict sex education

        By Phoebe Bain - 16 hours 34 min ago

      • Twitter's Elon Musk to court advertisers in rare ad world appearance

        Twitter's Elon Musk to court advertisers in rare ad world appearance

        By Garett Sloane - 17 hours 23 min ago

      • Judges announced for 2023 Ad Age Small Agency Awards

        Judges announced for 2023 Ad Age Small Agency Awards

        17 hours 49 min ago

      • Top 10 March Madness advertisers so far: Datacenter Weekly

        Top 10 March Madness advertisers so far: Datacenter Weekly

        21 hours 1 min ago

      • Agency news you need to know this week

        Agency news you need to know this week

        By Aleda Stam - 1 day ago

    • Editor's Picks
      • Amazon DSP measurement—what brands are getting wrong

        Amazon DSP measurement—what brands are getting wrong

        By Adrianne Pasquarelli - 2 days 3 hours ago

      • AI copyright ruling could pose issues for agencies and brands

        AI copyright ruling could pose issues for agencies and brands

        By Asa Hiken - 2 days 4 hours ago

      • Behind the rise of Lone River, a ranch water pioneer

        Behind the rise of Lone River, a ranch water pioneer

        By Phoebe Bain - 2 days 3 hours ago

    • Most Popular
      • AI in drive-thrus—how McDonald's and others are trying to boost marketing and sales

        AI in drive-thrus—how McDonald's and others are trying to boost marketing and sales

        By Jon Springer - 1 day 4 hours ago

      • Two Hearted IPA: Never Trend

        Two Hearted IPA: Never Trend

        By Tim Nudd - 1 day 1 hour ago

      • Amazon DSP measurement—what brands are getting wrong

        Amazon DSP measurement—what brands are getting wrong

        By Adrianne Pasquarelli - 2 days 3 hours ago

      • Coke wants fans to use ChatGPT and DALL-E to create brand artwork

        Coke wants fans to use ChatGPT and DALL-E to create brand artwork

        By Jon Springer - 4 days 21 hours ago

      • What Roblox’s new ad policies mean for brands

        What Roblox’s new ad policies mean for brands

        By Asa Hiken - 1 day 3 hours ago

    • Login
    PUBLISHING PARTNER:
    Comcast Advertising

    How programmatic ad buys are shaping the premium video landscape

    Comcast’s FreeWheel presented a discussion on the shift to programmatic ad buys in premium video, based on flexibility, controlled environments…

    By Ad Age Studio 30

    What TV advertising industry experts are focused on right now

    To better face the challenges of fragmentation and drive industry evolution, both sides of the TV advertising aisle have their sights set on…

    By Ad Age Studio 30

    Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2023
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Help Desk
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video
      • The top 5 most creative brand ideas you need to know about right now
    • Featured
      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs
      • Ad spending data
      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates