
How programmatic ad buys are shaping the premium video landscape
Comcast’s FreeWheel presented a discussion on the shift to programmatic ad buys in premium video, based on flexibility, controlled environments…

What TV advertising industry experts are focused on right now
To better face the challenges of fragmentation and drive industry evolution, both sides of the TV advertising aisle have their sights set on…
Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.