Company launches, partnerships & business lines
Adlucent
Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, a performance digital agency for retailers, has developed Lift Mentality, an incrementality-testing tool that helps advertisers understand the impact of specific channels on their bottom line. The result is faster insights, transparency and greater ease of use for advertisers as they manage marketing and e-commerce across multiple teams and agencies.
