OvareGroup is separating Scoppepchio, its Louisville-based advertising agency, which is the largest in Kentucky. The company is spinning off two new companies to focus on solutions for the restaurant and foodservice and health and wellness industries.

AdCucìna will serve the restaurant, foodservice and hospitality industries.

&Well will focus on health, wellness and education solutions.

Scoppechio will continue building its B2B and B2b portfolio providing full brand and retail marketing services.

OvareGroup is a private holding company with specialty firms in marketing services and new business ventures.

sociedAD has gone independent from parent company Campbell Ewald. Partners Jorge Moya and Carla Trum Mercado will lead the Hispanic marketing agency, harnessing the power of insights to craft effective communications driving growth, innovation, and competitive advantages for clients. sociedAD has worked with a variety of clients including MilkPEP (got milk?), HBO Latino, Bayer, Healthfirst and Tropical Cheese among others. To learn more, contact [email protected].

2021 quench Food & Beverage Trends, Vol. 12 is now available from quench, the full-service marketing and advertising agency that specializes in evolving and elevating classic and emerging brands, and in researching and forecasting food industry trends. Through intensive research and insights gained from close engagement with food and beverage clients, trends identified in past quench reports have maintained or gained relevance over time. For a copy: https://www.quenchagency.com/trends

Creative studio Makiné has retained talent manager Laura Coones of Moccasin Management. Coones will work closely with the minority, female-owned company to expand its business development efforts as TV, streaming and brand clients seek more diversity in their partnerships. Makiné is a Cannes Lions-winning studio specializing in advertising, marketing, and bespoke social content for such clients as Amazon Music, T-Mobile, Disney, and Netflix, among others.