Creativity

Ad Age’s daily coverage of the industry’s top creative work, trends, people and companies.
Roundup
12 creative campaigns to know about today

See Almave’s work margaritas for Cinco de Mayo, Olivia Colman’s Warburtons campaign and Facebook’s Stagecoach activation.

12 creative campaigns to know about today
Work
Mentos’ 1990s jingle continues TikTok comeback with creator Carter Vail
Mentos’ 1990s jingle continues TikTok comeback with creator Carter Vail
Work
Ikea furniture helps with DIY projects, too, in clever before-and-after ads
Ikea furniture helps with DIY projects, too, in clever before-and-after ads
Work
RA patients craft stop-motion film to spotlight therapeutic programs in Chile
RA patients craft stop-motion film to spotlight therapeutic programs in Chile

Featured

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

Introducing the winners of the 2025 Ad Age Creativity Awards
Creativity
Director Michael Gracey on his career in commercials, from Evian to Apple
Director Michael Gracey on his career in commercials, from Evian to Apple
A-List & Creativity Awards
Wieden+Kennedy mined truths and pushed buttons in a year of creative triumphs
Wieden+Kennedy mined truths and pushed buttons in a year of creative triumphs

There are no stories in the River Offset Block

Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Possible Conference
How Flau’jae Johnson is approaching NIL deals and elevating her personal brand
Brand Marketing
EV startup Rivian begins its first big marketing push—behind the campaign