Rafael Santamarina

Executive Creative Officer

Title Medium Date
Hear what trolls say about a pole dancing champion in Sprite's latest 'Haters' film Web Film Mar 08, 2019
Sprite neutralizes the haters and the trolls with love in a diversity-filled campaign TV Commercial Jan 10, 2019

Executive Creative Director/Production

Title Medium Date
Changyou : Mother Video May 05, 2015
Changyou : Employee Video May 05, 2015
Think Gaming Is Making Your Life Crappy? Think Again. Video May 05, 2015
Forecasters Suffer Consequences of Inaccurate Weather Predictions in Funny Toyota Stunt Stunt Mar 02, 2015

Executive Creative Director

Title Medium Date
Sprite creates a Reddit campaign to help young people cope with their loneliness Social Media Oct 15, 2019
Musicians turn trolls' comments into tracks in Sprite's latest 'Haters' videos Web Film Feb 20, 2019
Who Could Be the Murderer in This Creepy Ad? Video May 11, 2016
Andes Removes All the Hot Guys From One Town With a Fake Casting Call Video Sep 02, 2015
This 'Art' Film Illustrates Something Very Unexpected Video Aug 06, 2015
Gillette Gets Argentinian Soccer Star Replying to Fans' Tweets With His Feet Social Media Jun 18, 2015
How to Sell ACs? Start a Bidding War During Heatwaves Interactive May 27, 2015
Andes Beer Lets You Attach Video Messages to its Bottles Packaging Dec 09, 2014


Title Medium Date
Axe : Premature Perspiration Video Aug 10, 2010
Rexona : Farewell Game Video May 01, 2008
Rexona : Exchange Video May 01, 2008
Rexona : Hymn Video May 01, 2008
Marias : Baby Video Apr 26, 2007
Sprite : Misfortunes Video Apr 11, 2006
Sprite : Secrets Video Apr 11, 2006
Sprite : Ahhh Video Apr 10, 2006