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February 08, 2023
Moments after Los Angeles Lakers star LeBron James surpassed basketball great Kareem Abdul-Jabbar’s all-time NBA scoring record on Tuesday night, Nike was among the first brands to congratulate him.
February 08, 2023
Endless meetings. Productivity apps like Zoom and Slack. An always-on work culture that’s sapping everyone’s energy and morale.
February 08, 2023
A lineup of comedians makes savage wisecracks at the expense of Mr. Peanut in “Made to Be Roasted,” the Super Bowl ad from the Hormel-owned nut brand.
February 08, 2023
Super Bowl bumps right up against Valentine's Day this year -- well almost. There are 24 hours in between, and dishwasher brand Finish is taking advantage of that to promote its cleaning capabilities.
February 08, 2023
In a move that spoofs the transactional nature of celebrity endorsers, Steve Martin and Ben Stiller flex their acting chops only too well in separate Super Bowl commercials for Pepsi Zero Sugar.
February 08, 2023
Google hopes people hunger for that photo touch in its newly released Super Bowl commercial.
February 08, 2023
Nescafé is bringing a sustainability message to the Super Bowl telecast in Canada with a beautifully shot commercial from the agency Courage that shows how people reuse the brand’s coffee jars.
February 07, 2023
Uber wants its membership program to get stuck in your head, and it’s using catchy songs to do it.
February 07, 2023
As General Motors puts its electric vehicles in Netflix shows, the automaker and streamer will pay close attention to context.
February 07, 2023
Fitness chain Anytime Fitness has found a way to work itself into Super Bowl conversation this year without running an actual spot.
February 07, 2023
PopCorners is making its Super Bowl debut by reuniting the characters, dialogue, director and set pieces of “Breaking Bad,” 10 years after its
February 07, 2023
Ikea's products aren't just good value -- they're even better value in an era of inflation. That's the message of a new campaign from the Swedish retail giant in the Middle East, highlighting how it's prices on popular items haven't changed.
February 07, 2023
A campaign by Pakistani biscuits manufacturer EBM put young schoolgirls in Pakistan in charge of reading the news on leading news channels, in order to highlight the importance of educating women.
February 06, 2023
Ahead of the the Apple Music Halftime show at the Super Bowl featuring Rihanna, Apple Music has brought fans from all 32 NFL teams together to sing Rihanna’s hit “Stay.”
February 06, 2023
Anyone clueless about what the heck Rakuten is might not be after seeing the company’s Super Bowl spot, which features actress Alicia Silverstone reprising her role as Cher from the 1995 hit movie “Clueless.”
February 06, 2023
Melissa McCarthy just wants to travel—she doesn’t care where—in Zulu Alpha Kilo New York’s colorful, musical spot for
February 06, 2023
Hellmann’s gave away the joke in the teaser of its Super Bowl ad—that the brand had enlisted
February 06, 2023
Intel and Dell Technologies are teaching people to properly “e-cycle” their electronic waste (e-waste) with an interactive experience in Nintendo’s Animal Crossing.
February 06, 2023
Sports mascots can sweat up to 10 pounds per game, which helps explain why Old Spice is introducing a mascot of its own, Swaggy Spice, who is planning to pressure-test the brand’s odor/sweat protection capabilities in the most high-intensity sport
February 06, 2023
Ridley Scott has found time in between shooting Hollywood blockbusters (he's currently in post production on "Napoloen", while
February 06, 2023
DraftKings is taking viewers to Kevin Hart’s Super Bowl party in its Big Game ad.
February 03, 2023
A lesson in outdoor survival skills takes an unexpectedly wild turn in Busch Light’s Super Bowl ad, the first in five years for Anheuser-Busch InBev’s fast-growing value-priced beer.
February 03, 2023
Michelob Ultra’s Super Bowl strategy this year celebrates what it calls a cultural shift happening in golf—and it includes a deal with Netflix
February 03, 2023
The rapper Yung Gravy has a well-documented affinity for older women, so Jimmy John’s nabbed him for a MILF campaign—“Moms I’d
February 03, 2023
A horde of celebrities is once again climbing Paramount Mountain for a starry Super Bowl spot promoting Paramount+. But this time, the mountain itself has a few words to share.