September 08, 2021
For cat parents with a frisky feline and an empty catnip container, Mars Petcare pet food brand Whiskas has created a music video meant to calm crazy kitties. And for any skeptics, there’s science involved!
May 13, 2021
As U,.K. pubs prepare to reopen for indoor drinking next week, Guinness is welcoming them back in a fun new ad in which everything seems to resemble a pint of the iconic stout.
Mars Wrigley candy brand takes an honest look at breastfeeding in campaign supporting mothers' mental health
March 08, 2021
Mars Wrigley is the latest advertiser to take a more frank and honest look at breastfeeding in a new Maltesers campaign from the U.K. that focuses on mothers' mental health.
March 02, 2021
Libresse is turning its attention to endometriosis in its latest attempt to demystify the conversations around menstruation, in an Instagram-led campaign that includes creating a "pain dictionary" and "pain museum" dedicated to portraying women's
February 24, 2021
In support of an ongoing partnership with the Union of European Football Associations Champions League, Pepsi has enlisted some of the world’s best soccer players to star in a new ad campaign that highlights “the fizz of the brand.”
November 23, 2020
Mars Petcare's Sheba cat food brand is hoping to appeal to pet owners' insatiable desire for online kitty content with a branded mini-documentary series about some of the world's most amazing felines.
November 16, 2020
We've seen a great deal of mouthwatering food in this year's crop of holiday ads, but here's one that might make you want to throw up instead.
May 08, 2020
Mars Wrigley-owned chocolate brand Maltesers is using the medium of video calls to show there can be a humorous side to life under lockdown, in a new coronavirus-era addition to its ongoing
March 12, 2020
Yorgos Lanthimos, director of Oscar-winning film "The Favourite," helms a bold TV campaign for incontinence brand Tena that opens up the conversation about the positive realities of aging for women while challenging perceptions around incontinence
January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
January 21, 2020
A new outdoor campaign by The Economist launching in the U.K. this week follows in the publication's tradition of appealing to its readers' intelligence, while throwing in some topical 2020 references.
September 19, 2019
An environmental campaign running in London this week is highlighting poor air quality in the U.K. capital by deliberately targeting the rich in their own backyard.
November 27, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated.