June 01, 2021
Pepsi is eager to win over hamburger fans with a challenger campaign that plays off of mascots and packaging from the three biggest burger chains, which all serve Coca-Cola.
Best of 2020 No. 7: McDonald's 'Favorite Meals' campaign branches out to a partnership with Travis Scott
December 18, 2020
Through New Year's Day, we'll be counting down the year's best brand campaigns and ideas.
December 10, 2020
McDonald’s new holiday season campaign showcases go-to orders for the likes of Rudolph, Scrooge, Frosty the Snowman, Buddy the Elf, and, of course, Santa Claus.
June 15, 2020
Procter & Gamble Co. is backing a new campaign to address the fact that Hispanics are disproportionately on the front lines of the pandemic—both as workers and casualties of the economic fallout.
January 02, 2020
Pepsi is known for memorable taglines, from “Taste of a New Generation” to “Joy of Pepsi.” But lately, the soda’s catchphrases have been pretty forgetful—mostly because it hasn’t stuck to a single line in ads.
April 17, 2018
HP is back with the latest in its "Reinvent Mindsets" campaign, this time tackling the issue of Latino worker stereotypes. In a video nearly two-minutes long, several passersby are asked about Latino jobs and what comes to mind with the phrase.
March 07, 2014
Florida-based agency was behind this charming McDonald's spot that aired during the 2014 Academy Awards. The ad documents the first day on the job for a new Golden Arches employee.
May 31, 2012
For the Hola Mexico Film Festival, Alma introduces the "Adios Cliches" campaign, to show that Mexican film is about more than wrestling, tacos and mariachi bands.
March 04, 2012
In this campaign for State Farm, U.S. Hispanic agency Alma tapped a unique technology to anchor a State Farm campaign that ultimately helped bring electricity to needy Latin American communities.