August 09, 2013
In Argentina, soccer team Boca's first match in the first league was marked by an action by its players to pay respect to the team and the sport. The players shaved their hair off, bringing to mind a kind of baptism.
February 21, 2011
Nike Argentina created what it calls the first 'inter Twitter race' to run alongside its Buenos Aires 10k race. The idea? To literally show how many 'followers' competitors had, in the real world race.