August 09, 2013
In Argentina, soccer team Boca's first match in the first league was marked by an action by its players to pay respect to the team and the sport. The players shaved their hair off, bringing to mind a kind of baptism.
July 25, 2011
In this Nike Argentina spot, first aired last Sunday during the final of Copa America, one of the most watched sport events in Latin America, the 'voice of the stadium' delivers a rousing message to soccer players from the Boca Junior team.