April 21, 2017
Burt's Bees has created a virtual reality experience that lets people see the Maine cabin where its co-founder, Burt Shavitz, lived, commemorating the photojournalist-turned-beekeeper's peaceful life and love of nature.
November 02, 2016
Sometimes, the power of a brand is such that all you need to sell it is to show how strongly people react to it. That's what Krispy Kreme has done in a new campaign by Baldwin&, revolving around a fairly simple idea.
March 10, 2016
Burt's Bees is raising awareness of the worrisome diminishing honeybee population with a campaign that encourages people to lose the letter "B" from their social media posts -- and the Clorox-owned brand has dropped the "B"s from its name to make
April 17, 2013
Baldwin& taps the no-nonsense style of Lance Reddick ("Fringe," "Lost," "The Wire") for the first-ever B2C advertising for light bulb company Cree, Inc. The lead commercial, "Eulogy," features Mr.
April 02, 2013
What if your "perfect" Pinterest board came true? Burt's Bees "Gud" line and Baldwin& will make it happen, to promote the brand's new Red Ruby Groovy "morning" scent.
November 19, 2012
Baldwin& uses an errant pilgrim to remind you of one hundred (plus) things you may not realize you should be thankful for this holiday (slam poetry, mosquitoes) in this cute website,
February 29, 2012
Burt's Bees is pairing Facebook animation with a scratch 'n' sniff promotion for its new bath and body product brand, gud, as part of a launch campaign by Baldwin&, Raleigh.
September 21, 2011
BMW invited PGA players to a racing event with a motor-oil scented cologne, designed to get the attention of athletes who are inundated with invitations to parties and events while on the tour.