June 06, 2011
To advertise the safety benefits of the new Peugeot 408, Brazilian agency Loducca placed a mini airbag inside a print ad, inviting readers to hit a spot in the ad and see what happened.
April 04, 2011
To introduce the new MTV concept "The Music Never Stops," Loducca Brazil created a new line of hybrid t-shirts. The agency split t-shirts of artists of different generations down the middle and sewed the halves together.