April 25, 2012
It's hard selling Bengay - or any sort of balm/pain reliever category - without making overt references to 'stiff muscles' because you're so tired from 'carrying the kids around,' or some such thing.
January 24, 2012
JCPenney's big rebrand, which includes a new look for the retailer's store, new pricing strategies, and new advertising, has taken off, and to tease the campaign is some cool TV and digital work from Mother New York.
December 19, 2011
Mother NY's work for eMusic, a music discovery and download site, is a series of short films that delve deeper into artists and albums. The first film in the series looks at artist M83's album, which was supposedly inspired by dreams.
October 03, 2011
The Gremlins, The Smurfs and creepy little pipsqueaks of all persuasions have nothing on The Sour Patch Kids, whose true personality comes out in Method Man's latest music video, for his single "World Gone Sour (The Lost Kids)," created and produ
August 22, 2011
Mother New York turns on more creative juice for Blue Q, this time, on a new line of hand sanitizers that tell it like it is. So the next time you pick up your animal poop or do some sort of nasty, you'll know exactly where to turn for clean up.
July 12, 2010
For its latest Stella Artois campaign, "She is a thing of beauty," Mother New York called upon photographer Bert Stern to recreate a classic cover he shot for Vogue in 1960 for an outdoor/poster ad.
February 08, 2010
Mother N.Y.'s latest effort for NBC New York's "Locals Only" campaign deployed premier New York chefs Daniel Boulud, Alain Ducasse, Paul Liebrandt and Michael White to secret locations on the streets of Manhattan yesterday, February 8, to present
September 14, 2009
In its inaugural effort for New Balance, Mother New York created 480 unique films and shot 480 Polaroids to promote each one of the 480 pairs in the brand's limited edition 574 Clips line.