October 08, 2021
Ahead of next month's COP26 climate action summit, plenty of brands are looking at different ways to become more sustainable and reduce carbon emissions.
October 04, 2021
Johnnie Walker is back with a new evolution of its long-running "Keep Walking" campaign, which includes a new TV ad, global out-of-home featuring inspirational quotes and forthcoming content work with influencers.
August 03, 2021
Alcohol brands don't generally encourage you to drink more in their marketing these days (at least not in an overt way). But Pernod Ricard is doing that in its latest campaign.
July 27, 2021
Since the pandemic began, we haven't seen much innovative transport-related outdoor in the U.K. as lockdowns and social distancing kept people away from public transport.
July 08, 2021
Heineken, which has been humorously charting how we've adapted our drinking behavior throughout the course of the pandemic, is the latest brand to welcome nightlife back; but with a twist; rather than over-excited youngsters, its new global spot f
July 05, 2021
Ryan Reynolds has Aviation Gin for those who love the Hollywood star's offbeat humor. And now there's a drink for female comedy lovers; Phoebe Waller-Bridge has collaborated with gin brand Edinburgh Gin to launch "Fleabag Gin."
July 01, 2021
Turning your product around so that branding doesn't show up on store shelves typically would be anathema to a marketer, but Corona is doing just that in a new campaign in Argentina.
June 17, 2021
Beam Suntory-owned craft gin brand Sipsmith Gin is the official gin partner of Wimbledon this year, but in the brand’s fun new TV ad, its “Mr Swan” character mistakenly flips that on its head, calling everything
May 17, 2021
Heineken's fun new ad for the UEFA Euro 2020 soccer tournament depicts rival fans from different nations pranking each other in the guise of pretending to be helpful.
May 13, 2021
As U,.K. pubs prepare to reopen for indoor drinking next week, Guinness is welcoming them back in a fun new ad in which everything seems to resemble a pint of the iconic stout.
Miller High Life is lobbying to make area around its Milwaukee brewery an official 'Champagne of Beers' region
May 06, 2021
You might not equate Milwaukee with the champagne region of France when it comes to comparing tourist destinations.
April 29, 2021
Cognac brand Rémy Martin has partnered with Usher on a stylish new brand film, in which the Grammy Award-winning artist takes viewers on a dance-filled journey through the history of the brand's association with music and Black American culture.
April 21, 2021
European soccer has been through a whirlwind in the past couple of days, following the announcement on Monday that 12 top European clubs -- including Manchester United, Liverpool, Arsenal, Barcelona, Real Madrid and Inter Milan -- were joining for
April 19, 2021
People dress up in red-carpet worthy looks to take the trash out, walk the dog, go grocery shopping and visit the launderette in a new spot from Heineken paying tribute to people's resilience during seemingly never-ending lockdowns.
April 15, 2021
GIFs of people drinking wine are hugely popular, but Canadian wine brand Jackson-Triggs discovered an interesting insight—searching for them online turned up nothing representing people of color, or anyone LGBTQ+ or disabled.
March 18, 2021
Corona is hoping to shake up the beer packaging industry with a new environmentally-friendly six-pack holder made from barley straw.
March 01, 2021
A new spot from Anheuser-Busch-owned craft brewer Elysian Brewing, promoting its Space Dust IPA, honors the spirit of George Méliès, the French illusionist, actor and film director and the era of silent movies.
February 05, 2021
Ryan Reynolds is no stranger to promoting his Aviation Gin brand with fellow celebrities (for example, his efforts with friend/r