Reuters positions itself as 'the source' in first major brand campaign
September 24, 2021
Reuters is positioning itself as "the source" in its first-ever major brand campaign, with creative utilizing quotation marks to emphasize its place as a destination for unbiased reporting.
FT: Letters to this new world
September 15, 2021
A new global campaign from the Financial Times reflects on post-pandemic life, addressing themes like climate change, the world of work, digital finance and global inequality—all in an open-letter format to which both FT staff and the public can c