Miller High Life is lobbying to make area around its Milwaukee brewery an official 'Champagne of Beers' region
May 06, 2021
You might not equate Milwaukee with the champagne region of France when it comes to comparing tourist destinations.
Statues of Dolly Parton, Fonzie and Kelly Slater don banana suits in Sun Bum's skin cancer awareness campaign
May 06, 2021
May is Skin Cancer Awareness Month, and to get people's attention at a time when so many health concerns are fighting for it, a new campaign is covering statues of Dolly Parton, The Fonz, Mark Twain, Kelly Slater and more i
October 27, 2020
Burger King's latest Halloween stunt comes from Sweden, where it's continuing what's become something of a tradition of trolling Ronald McDonald for
October 14, 2019
Domino's is marking the release of Netflix's "El Camino: A Breaking Bad Movie," with a stunt in Brazil that pays homage to a famous scene from the series—where Walter throws a pizza on the roof of his house.
August 22, 2019
There are many ways to launch a new agency—send out a press release, leak the news to Ad Age, or just open quietly and steal your ex-clients—but here's one we haven't seen before: Portuguese agency Stream and Tough Guy hijacked a TV game show.
December 21, 2018
A campaign running in California this week is highlighting Instagram culture by turning some of the behaviors associated with the platform into physical products -- then selling them via vending machines.
December 04, 2018
Testicular Cancer New Zealand came up with a fun PR stunt recently to encourage men to check themselves for signs of cancer -- a "machine" that both saves their embarrassment at being examined by a doctor and teaches them how to do it themselves.
June 12, 2018
Beer and Twitter--they're both essential elements of World Cup viewing these days (the last World Cup in 2014 was the single most tweeted event in the world to date, with a total of 672 million tweets sent).
March 19, 2018
National Geographic and McCann New York set out to give viewers an astronaut's perspective of the earth--by sticking helmets on their heads.
November 07, 2017
To promote its new reality show "The Job Interview," which starts tonight, CNBC staged a stunt on the streets of New York in which it interviewed job candidates in a glass box with crowds of people watching.
August 09, 2017
Dixie served up a BBQ 40 feet in the air and got servers to hand food out on tightropes, in a stunt "stress test" designed to publicize the strength of its paper tableware.
March 29, 2017
To promote Champions of Cash, a new 3D scratch-off game that allows New Yorkers to play immersive sports in 3D on their phone, the New York Lottery surprised players at a neighborhood basketball court with a hoop that "rained" money.
March 29, 2017
Xfinity partnered with "The Fate of the Furious," (the latest installment of "The Fast and the Furious," made by sister company Universal Pictures) to film a stunt in which two unsuspecting customers are inserted into a scene from the movie.