Devin Booker and Jack Harlow help players step into Michael Jordan's shoes in first global NBA 2K23 ads
September 12, 2022
Michael Jordan's player number "23" has a central role in the launch spot for the global marketing platform from basketball video game NBA 2K23—but rather than the player himself, ordinary video game players are the focus of the film.
August 24, 2022
As the U.K. Premier League gets started this month, Carlsberg is making the most of its 30-year sponsorship of Liverpool FC—the longest sponsorship in the League—in a nostalgic new campaign.
August 09, 2022
We've seen endless ads from sports-related brands about the grit and determination of pro athletes, but Gatorade reminds us that they're having plenty of fun too.
May 17, 2022
Mastercard's new ad celebrating its UEFA Champions League sponsorship brings soccer legend Lionel Messi face to face with his younger self, by way of some pioneering VFX.