May 16, 2018
Tapping into the popularity of "unboxing" videos, YouTube influencer Jacques Slade unwraps a pair of "slave-made" trainers in an eye-opening video by The Thomson Reuters Foundation that highlights modern-day sweatshop culture.
November 06, 2017
An innovative Dutch campaign by European car brand Opel has been targeting millennials by turning YouTube into a currency. The campaign, by JWT Amsterdam, let people buy new cars using views of videos they uploaded of test drives.