October 14, 2021
Wendy’s is backing its new fries with a guarantee—and bashing cold and soggy fries some patrons say they get from restaurants such as McDonald’s—in a new campaign that marks its biggest focus on fries in more than a decade.
July 26, 2021
McDonald’s campaign for its MyMcDonald’s Rewards program kicks off today with commercials and a unique Twitter marketing tool that rely on people’s longstanding loyalty to the fast-food giant.
June 24, 2021
Carrefour’s “Act for Food” won the Grand Prix in the new category of Creative Business Transformation today at the Cannes Lions International Festival of Creativity.
June 03, 2021
Burger King is echoing fan feedback suggesting its Ch’King chicken sandwich might surpass the Whopper in its first campaign promoting the chain’s entry into the chicken sandwich wars.
June 01, 2021
Pepsi is eager to win over hamburger fans with a challenger campaign that plays off of mascots and packaging from the three biggest burger chains, which all serve Coca-Cola.
May 19, 2021
The meat alternative category is getting increasingly crowded, so plant-based food brand Alpha Foods is trying to stand out with a DIY approach: it's inviting consumers to "grow" their own meat.
May 17, 2021
Skittles might be one of the last brands one might expect to use a workout theme for its marketing, but it’s channeling exercise videos of the 1980s and 1990s to promote the gummy version of the candy.
April 26, 2021
Burger King is extending the message that these confusing times are the right time to try an Impossible Whopper from radio to film.
April 26, 2021
The Noid is back. And it’s gotten a makeover. Domino’s Pizza has brought back its red-suited, long-eared villain from the late 80s in a campaign that hypes its new driverless pizza delivery.
April 19, 2021
Just Crack an Egg, as its name suggests, is a product with a simple premise. A new campaign from Goodby Silverstein & Partners is an attempt to help the microwaveable convenience breakfast, um, take flight.
April 16, 2021
Denny’s is eager to please anyone with a hankering for pancakes, especially shoe collectors, launching specialty slippers to be sold on Grailed and given away on Twitter.
April 14, 2021
Lots of people started baking or bought comforting foods such as soup in a bread bowl during the pandemic. And plenty of people in search of exercise equipment or alternative forms of transportation had a hard time finding bicycles to buy.
April 09, 2021
Reese’s Puffs already has Lil Yachty on cereal boxes, and now it’s dropping 20 remote-controlled Lil Yachts that will take eating the rapper’s favorite cereal to a new level.