April 11, 2017
In Acura's new campaign, it's hard to tell what moves faster -- the car or the ads themselves. The marketer crammed roughly 50 unique images in each one of its five 30-second spots and about 25 images in each of its seven 15-second ads.
October 15, 2015
When it comes to ads featuring crash test dummies, typically, they depict those blank-faced mannequins that look more like comic book characters than real-life passengers. But Acura takes a different approach in a new ad from Mullen Lowe.
February 10, 2014
Acura's line-up -- the TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD sedan and the NSX Concept supercar -- are "horses" on a futuristic racetrack in this stunning spot by Mullen, with MPC Los Angeles handling VFX.
June 23, 2013
Mullen's first work for Acura is the brand's biggest-budget yet, and has lofty ideas to match. Centered around the strapline "Made for Mankind", the campaign, promoting the Acura MDX, seeks to highlight the "synergy between man and machine".