June 11, 2021
In one of the iconic scenes from Disney’s animated classic “The Little Mermaid,” the title character Ariel assesses the collection of gadgets,
March 29, 2021
The newest iPhone campaign from Apple finds comedy in clumsiness, as it sets out to demonstrate just how durable the iPhone 12 is. Even if you're a complete klutz.
March 15, 2021
Apple's new AirPods Pro spot, which debuted last night during the Grammy Awards, is another tour de force of craft for the brand, featuring Japanese double-dutch phenomenon Kengo Sugino turning his neighborhood into a giant game of jump rope.
December 07, 2020
With movie theaters struggling to fill seats, the best stories are being told on streaming platforms. Apple is touting its own platform, Apple TV+, with a new campaign that highlights the unorthodox plots that unfold.
November 11, 2020
Yesterday during its “One More Thing” hardware event, Apple unveiled its lineup of updated MacBooks, now powered by its own M1 chip.
November 10, 2020
During today’s Apple event, the brand debuted its latest lineup of MacBooks and the new Mac Mini, all powered by the brand’s new M1 chip, touted as driving a “giant leap” in the products’ performance.
October 26, 2020
A sweeping new spot for the Apple iPhone 12 Pro shows the device in the hands of everyday users in all kinds of terrain capturing every kind of cinematic scene and genre—nimble dance moves, chases aplenty (involving humans, horses and cars), swoop
October 13, 2020
Today during Apple’s “Hi, Speed” event, the brand showcased its lineup of four iPhone 12 devices, whose most important new feature, argua
September 15, 2020
During its fall product launch event today, among the hardware Apple unveiled today was the latest iteration of the Apple Watch, which has now
Apple's iPhone privacy ad stars people 'oversharing' about their pregnancy tests, divorce lawyers and credit card info
September 03, 2020
Apple has pulled some of its best creative moves when it comes to promoting the privacy offerings of its products.
August 18, 2020
Over the past six years, Apple’s “Shot on iPhone” campaign out of TBWA/Media Arts Lab has highlighted the impressive photography and film that can be captured on the device (the most recent example being
Best of 2020 No. 18: Damien Chazelle directs Apple iPhone's genre-spanning blockbuster showcasing the wonders of vertical cinema
August 06, 2020
Through New Year's Day, we'll be counting down the best brand campaigns and ideas of 2020.
August 03, 2020
Last year, Apple turned to eight teams from the National Hockey League to shoot scenes of their life on the rink to captur
July 23, 2020
Apple is bringing its "Behind the Mac" campaign to the U.K. this summer in ads celebrating British creators, from iconic animation studio Aardman to Vogue editor Edward Enninful and hot new acting talent Michaela Cole.
July 22, 2020
Apple hit an environmental milestone in April 2020 when it was able to declare that all its corporate operations were carbon-neutral, from its facilities to travel.