February 02, 2021
With its Super Bowl ad, Bud Light is betting that drinkers still remember its classic ad characters—some from many years ago—including the “I love you man” guy, Dr.
October 15, 2020
It is a depressing sign of the times: Real sports fans everywhere are being replaced with cardboard cutouts inside stadiums as teams operate amid social-distancing restrictions.
January 10, 2020
More than two years after Bud Light brought the made-up phrase “Dilly Dilly!” to the forefront of public consciousness, the AB InBev-owned brewer is bringing the curtain down on its multi-purpose medieval realm, the brand’s VP told Ad Age.
October 31, 2019
Bud Light's Halloween campaign in the U.K. references classic horror movies like "The Shining" and "Nightmare on Elm Street" to warn of the dangers of overindulgence on Oct. 31.
August 30, 2019
Last year, ahead of NFL season, Bud Light was behind this out-of-the-box idea to get struggling team the Cleveland Browns out of a slump.
February 03, 2019
On Creativity through Jan. 1, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com in the new year for the full lists. Best of 2019
August 16, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated.
February 01, 2018
Bud Light's "Dilly Dilly" king has found his man-at-arms--and he's named "Bud Knight," of course. The blue-armoured, horse-riding character makes his debut in the brew's medieval campaign in a 60-second Super Bowl spot the brew released today.
October 18, 2017
Here's more evidence that big TV events still matter to big brands: Bud Light is seizing on the season premiere of "The Walking Dead" on AMC and Sunday's NBC rematch between last season's Super Bowl teams, the Patriots and Falcons.
October 17, 2017
Bud Light is hoping to stand out in the crowded U.K. beer market (where it's only just launched) with an approach that pokes fun at the current state of advertising.
September 06, 2017
When it comes to sports sponsorships, simple signage no longer cuts it, especially for big brands that don't really need the awareness boost. These days, it's all about giving fans something useful or unique.
April 03, 2017
At the start of the year, Anheuser-Busch decided to reposition Bud Light as the brew for bonding with your buddies, with the "Famous Among Friends" campaign out of Wieden & Kennedy New York.