September 23, 2010
A new W+K spot promoting EA Sports' Fifa 11 game features Wayne Rooney, Giorgio Chiellini and Karim Benzema competing against assembled teams on a giant screen. Of course, the highlight is Rooney's canine teammate.
September 17, 2009
Wieden + Kennedy Amsterdam kicks off its latest integrated campaign for EA's blockbuster FIFA game with this anthem spot. The ad debuts this weekend during the Manchester City v Manchester United match.