February 12, 2020
Gillette continues to address the topic of toxic masculinity in its advertising, this time with a spot out of Saatchi & Saatchi London that takes a look at the role it plays in sport.
May 28, 2019
Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him.
October 12, 2017
Gillette has teamed with Warner Bros' on a co-promotion for the forthcoming "Justice League" movie in the new "The Best a Super Hero Can Get" campaign that includes themed razor packs around six different superheroes.
September 03, 2014
Grey and Gillette keep up the musical theme for the agency's first piece of creative since winning the shaver's global business in April.
November 19, 2013
A man's face goes through sleet, slow, heat and more, and its ability to withstand those conditions is, on some level, the mark of the man himself. Grey N.Y.
March 19, 2013
Swedish women have it rough: in the winter, hail, snow, freezing rain and temperatures way, way below freezing are common -- which means there is virtually no need to keep their legs hair-free.
July 10, 2011
Continuing its association with Derek Jeter, Gillette is celebrating the Yankees captain's 3000 hits Gillette by building a giant congratulations card in New York's Grand Central Station for fans to sign using social media.