August 04, 2017
Heineken is backing the +Pool, a project to build a floating swimming pool that will filter bacteria and contaminants in New York City's East River, with a scheme to donate money to the project and a film it created in conjunction with Tribeca Stu
June 14, 2017
Heineken recently found a clever way to promote its sponsorship of the Champions League in Mexico, despite the fact that Mexicans were hampered from watching the games by being in the wrong time zone.
May 09, 2017
Life is tough for fans of European soccer in Brazil. They're in the wrong time zone for big tournaments such as the UEFA Champions League, so many are forced to sneak a look at the score on phones or at work.
September 07, 2016
Miami Marine Stadium was once among America's most legendary music venues, but was abandoned more than two decades ago after Hurricane Andrew hit the city.
August 15, 2016
The rising popularity of European soccer in the U.S. is a very good thing for beer brands. Because the early match times mean more daytime drinking at bars. Kegs and eggs anyone?
June 07, 2016
In this stunt from Brazil, Heieneken seemingly generously offers to take three guys to a special party to watch the UEFA Champions League soccer final, and at the same time send their girlfriends to a spa for the weekend.
November 06, 2015
Heineken has taken what it claims is "the first selfie from space" to celebrate its partnership with James Bond film "Spectre." Dubbed the "Spyfie," it was captured at an event for over 200 guests at the Hoover Dam in Nevada.
June 25, 2014
Watching the FIFA World Cup isn't easy if you live in the US. Most matches are being shown at inconvenient times of day -- like midday, when you're in the office and should be working.
August 30, 2013
Wieden & Kennedy New York is invited tennis-lovers to "crack the U.S. open," with an Instagram-based contest and treasure hunt that might just win you a couple of tickets to the 2013 U.S. Open.
July 12, 2013
Drop everything. Heineken is about to send you on a trip you neither paid for, nor planned for. Along with agency Wieden & Kennedy New York, the beer brand launched "Departure Roulette" in New York's Kennedy airport yesterday.
September 19, 2012
Wieden & Kennedy Amsterdam combine two great men -- the Heineken Legend and James Bond -- in the new film to mark its partnership with the upcoming 007 movie, "Skyfall."
September 13, 2012
Wieden and Kennedy Amsterdam and MJZ Productions give you a chance to be Bond with "Crack the Case," a new integrated campaign from the beer brand's partnership with the upcoming 007 movie, "Skyfall."