October 06, 2020
This National Noodle Day, brands are getting creative to get on people’s minds and into their stomachs. First up, Kraft Mac & Cheese is turning up the heat, not with its food, but with its marketing.
December 19, 2018
Meltdowns, meet melted cheese. Families wandering through overcrowded Times Square this holiday season have a new way to avoid a child’s hunger-induced meltdown.
May 04, 2015
Apparently, Kraft Mac & Cheese is Jedi food. At least the version that comes in Star Wars-themed shapes like C3PO, Yoda, R2D2 and Darth Vader, which the brand released this year.
February 26, 2012
A cute spot for that All-American staple, Kraft Mac & Cheese, out of CP+B, extends the theme of macaroni theft seen in previous commercials for the brand, but with a fun twist at the end to commemorate the product's diamond jubilee.
February 12, 2012
The formerly homeless Ted Williams is the star of a three-day Valentine's Day campaign for Macaroni & Cheese, in which Kraft is asking consumers to tweet love messages with the hashtag #VoiceOfLove.
August 10, 2011
To launch Kraft's new Velveeta dinner kit, Velveeta Cheesy Skillets, W+K Portland created these spots featuring a blacksmith who suddenly shows up in the home of unsuspecting women and shows them how to wield a skillet.