October 12, 2016
Lego has created a set based on The Beatles' iconic "Yellow Submarine" song and 1968 animated movie, and it's all thanks to the ideas of a fan.
June 30, 2016
In Taiwan, a country with some of the longest working hours in the world, Lego surprised an overworked dad with a media takeover featuring his own son, as part of a campaign that aims to get parents back in touch with their kids' creativity.
August 04, 2015
As Singapore celebrates its 50th anniversary as an independent nation, an anniversary dubbed SG50, Lego is marking the occasion with this film reimagining the city in its tiny bricks.
June 05, 2014
A few years ago, Lego found itself under fire for launching "Lego Friends," a set of toys aimed at girls that some have criticised for being anti-feminist, as well as too pink and pastel-colored.
November 05, 2013
LEGO's first TV campaign in 30 years plays on the timeless appeal of the toy to different generations, with a spot narrated by a son describing the fun he has playing with his father.
January 28, 2013
LEGO references children's stories such as The Three Little Pigs (shown here), and The Tortoise and the Hare, songs such as Stairway to Heaven, books, films and more using LEGO bricks, in a poster campaign by agency Brad in Montreal.
June 04, 2012
Lego and Jung von Matt, Stockholm have teamed up for a promotion that will see kids decorate the windows of department store NK for an evening, using Duplo blocks - with consumers having to guess what they're making.
July 31, 2011
Just because you grow up, you don't necessarily grow out of Lego. So the company is challenging UK consumers of any age to build their own 'extreme machine' made up of its own Lego Technic and compete to win a range of prizes.