February 16, 2021
Marmite, the Unilever-owned spread beloved and hated by Brits in equal measures, has been boosting sales with limited editions and quirky new flavor variants in recent years (much as we've seen with packaged food brands like
October 09, 2019
Marmite's marketing has always cleverly capitalized on the fact that people either love or hate the stuff—but its latest ruse is to try and convert the haters, using hypnotism.
September 07, 2017
Unilever-owned Marmite has long marketed itself on the idea that "you either love it or hate it." In its latest campaign, it's gone one step further and commissioned scientific research to prove that whether or not you like the yeast-based spread
August 06, 2013
Marmite: You either love it or you hate it. But Adam&EveDDB just asks this of you: Don't forget it. That's the updated strapline for a new campaign for the divisive spread, directed by James Rouse at Outsider films.
November 06, 2012
Marmite is sponsoring this year's Christmas lights on London's Oxford Street, with an interactive installation that allows people to participate by submitting their "love it or hate it" expressions for a moment of fame.
April 22, 2012
To commemorate the Queen's sixtieth year, Marmite released this limited edition bottle design in collaboration with Hornall Anderson. The new design features a Union Jack label to replace the brand's normally white, yellow and red theme.
July 31, 2006
The culinary merits of Marmite may be a polarizing topic, but there's one thing both lovers and haters of the gooey British bread spread can agree onfinger painting is fun.