February 04, 2015
This year, we were wondering how Newcastle and Droga5 N.Y. could top the "If We Made It" Super Bowl push from 2014, but then they really delivered by crashing the big game, along with 36 other advertisers with its Band of Brands ad.
January 27, 2015
So here it is. Newcastle Brown Ale has unveiled its "Band of Brands" ad, featuring a whopping 37 different marketers, including Match.com, Lee jeans, Sharper Image, McClures Pickles and Las Vegas Tourism.
January 21, 2015
Newcastle released the latest tease for its Super Bowl Band of Brands local Super Bowl ad, which promises to include other brands in its big shill -- as long as they help pay for it.
January 12, 2015
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day. At No.