September 04, 2018
Nike is leaning into the National Football League national anthem debate by putting the man who started it all in a new "Just Do It" campaign.
June 21, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
April 13, 2018
To promote its Epic React running shoes, Nike held an interactive event in Los Angeles in which people--including a pair of SportsCenter anchors a
April 09, 2018
Ahead of winning the New York Marathon last year, long-distance runner Shalane Flanagan had a gut-wrenching nightmare--she dreamed that right before the race, someone had stolen her shoes--her Nike Zoom Vaporfly 4 percents, to be specific.
April 05, 2018
Tiger Woods, hampered in recent years by injuries and scandal, returned to the Masters for the first time in three years Thursday, offering a glimmer of hope to the struggling golf industry that he once powered to new heights.
December 18, 2017
The Lakers just retired Kobe Bryant's No. 8 and No. 24 jerseys. To mark the occasion, Nike revived its beloved puppet campaign from 2009 starring Muppet-like versions of Bryant and LeBron James.
October 16, 2017
Idris Elba brings a modern, Shakespearean twist to the saga of LeBron James' NBA career in a new Nike Basketball spot highlighting the Cleveland Cavaliers star's fifteenth pro season.
June 05, 2017
In the faceoff betwen the Seattle Seahawks and the San Francisco 49ers shown in this new Nike ad out of W+K Portland, one player -- Seahawks quarterback Russell Wilson -- has a secret weapon: the Nike Alpha Menace Elite football cleat.
January 03, 2017
In the latest Nike campaign from Wieden & Kennedy Portland, Comedian Kevin Hart answers an enthusiastic "Yes" when his new Apple Watch Nike+ asks him, "Are we running today?" The next day he vanishes.
November 03, 2016
Nike marked the Chicago Cubs' victory at the World Series last night after 108 years with a heartwarming spot airing straight after the game, featuring a young Cubs fan playing baseball in the local park.
October 25, 2016
LeBron James delivers a stirring narration in a new Nike basketball spot that kicked off as his team, the Cleveland Cavaliers, began defending their NBA championship last night (beating the New York Knicks on opening night).
September 01, 2016
At the U.S. Open this year, sports fans are waiting with baited breath to see if Serena Williams will break a major record and claim her 23rd Grand Slam singles title.