Nike: Give It a Shot
May 06, 2021
After a year in which many people sat on the couch and binge-watched TV instead of pursuing athletic endeavors, it’s doubtful that the majority of Americans are currently at their physical peak.
Paanii Annan on how making Nike's rousing 'You Can't Stop Us' ad helped him find his true voice
February 26, 2021
As our Black History Month celebration of creative excellence comes to a close, we couldn’t
Marcus Smith on capturing Kobe Bryant for his Nike farewell campaign
February 23, 2021
Continuing our celebration of creative excellence for Black History Month, our guest editor
Jordan Dinwiddie on the LeBron James Nike ad that helped to rally and heal a city
February 22, 2021
All month, we are highlighting pivotal moments in Black creatives' careers as part of our Black
Nike's 'unstoppable' message moves to voting
October 23, 2020
Nike’s latest ads have celebrated how the world’s chaos—from the pandemic to racial injustice—
Nike celebrates Lakers' 17th NBA Championship with bittersweet ad of loss and triumph
October 12, 2020
Last night, the Los Angeles Lakers clinched their 17th NBA Championship—a bright spot in a year of extreme upheaval from the coronavirus pandemic and the racial injustice that continues to plague the country.
Best of 2020 No. 2: Nike's rousing ad unites athletes unite across arenas, courts and fields
July 30, 2020
Through New Year's day, we are counting down the year's best brand ideas and campaigns.
Nike: For Once Don't Do It
June 01, 2020
Nike has released a powerful new ad that addresses racism head-on, while putting a new twist on its long-used tagline.
Nike: Test Stride event & campaign
May 27, 2020
When Nike launched their new SneakerBoots and Tech Pack Aeroloft jacket collections in China, they wanted to make a statement.
Ben & Jerry's/Nike: Ben & Jerry's x Nike
May 26, 2020
With its latest pair of themed shoes, it’s clear Nike has a bit of a sweet tooth.
Nike: Never Too Far Down
May 26, 2020
Nike looks back on elite athletes’ lowest of lows to remind us not to lose hope during what feels like these darkest of times.
Nike: Play Inside Play to Save the World
March 21, 2020
Nike is the latest brand to encourage quarantining and social distancing during the coronavirus pandemic.
Nike: Pandemic-themed March Madness
March 20, 2020
The cancellation of March Madness due to the coronavirus pandemic has led not only to the disappointment of fans but also an upheaval of marketing.
Nike: Maria Sharapova Farewell
February 26, 2020
Today, tennis pro Maria Sharapova announced that at the age of 32 she is retiring
Kobe Bryant is 'forever' in Nike's Mamba tribute
February 24, 2020
There was an outpouring of love, grief and memories of Kobe Bryant and his daughter Gianna at the Staples Center in Los Angeles this morning.
NIke: Victory Swim Collection
December 12, 2019
In 2017, Nike made a big step in diversifying its gear when it introduced the Pro Hijab, created with input from Muslim female athl
Nike: Joyride Campaign 2019
October 08, 2019
Nike is targeting a slightly different audience than usual in a series of social spots for its Joyride shoes, with actor Ilana Glazer ("Broad City") bringing some offbeat humor to the brand.
Nike Shanghai: Dumpling Man, Milkman, Teacher
August 27, 2019
Nike has fun with China’s passion—and hang-ups—around the sport of basketball in a humorous new campaign from Wieden & Kennedy Shanghai.
Nike: Joyride Installation
August 23, 2019
Nike is known for making the shoe try-on process a fun-filled ride.
Nike highlights Megan Rapinoe in Women's World Cup victory spot
July 08, 2019
Nike was quick to jump in and celebrate with an inspirational ad about female empowerment following the U.S. women's team's 2-0 victory over the Netherlands yesterday.
Nike put a hoop at the top of Mount Olympus to honor Greek NBA star Giannis Antetokounmpo
July 01, 2019
For those of you who already think NBA players are gods, Nike has paid tribute to one of them with a stunt at the top of Mount Olympus.
Nike: Dream Crazy Cannes
June 18, 2019
Nike’s “Dream Crazy” work featuring Colin Kaepernick has added to its Outdoor Grand Prix at Cannes by taking the inaugural Entertainment for Sport Lions Grand Prix.
Nike: A tribute to Fran Kirby by Little Simz
June 12, 2019
Nike is running a social campaign in the U.K. around the Women's World Cup, in which female rappers narrate the little-known backstories of some of the England team players.
Nike: Dream Further
June 03, 2019
In Nike’s latest inspiring spot marking the Women’s World Cup for soccer, a young player gets a taste of what it could be like to be a top female soccer star.
Fortnite x Nike Jordan: Hangtime Bundle
May 23, 2019
Fashion and videogame collaborations are not a new thing.