November 06, 2017
An innovative Dutch campaign by European car brand Opel has been targeting millennials by turning YouTube into a currency. The campaign, by JWT Amsterdam, let people buy new cars using views of videos they uploaded of test drives.
September 14, 2016
Opel, the General Motors-owned car brand, has launched a brand of men's underwear in Denmark, called "Ride Comfortably." The question is, why? And the answer is more complicated than you might think.
October 17, 2011
To raise awareness of the Opel Movano, McCann Lowe, Belgium came up with a digital campaign to demonstrate that the Movano is a utility vehicle designed for moving goods around.