March 20, 2017
Pedigree is targeting empty nesters in New Zealand with its adoption program in a truly hilarious and original way, encouraging them to replace their grown-up kids with a dog.
May 29, 2015
In a German print campaign promoting the adoption of dogs from shelters, Mars-owned pet food brand Pedigree turned the traditional "lost pet" poster into flyers of "lost" humans -- lost because they need the company of a dog.
September 16, 2010
Lew Lara TBWA and Pedigree partnered with Brazilian builder Gafisa to bring the adoption drive to real estate showcases, so potential home buyers would be reminded that there was someone else who would love to move in too.