November 11, 2015
Ray-Ban takes on a theme that will seem familiar to many of us -- our obsession with smartphones and other electronic devices -- in an affecting short film, brilliantly directed by Bo Mirroseni of The Devil You Know.
March 12, 2015
Life after Ray-Bans -- the rounded ones -- gets exponentially more exciting, according to this stylish animated film from Marcel Paris and directed by McBess & Simon via Passion Paris.
October 17, 2013
Ray-Ban reminds us that things aren't always as they seem in the brand's latest online film. Part of the brand's ongoing "Never Hide" campaign, it shows everyday objects, simply sitting on a table.
August 08, 2012
As part of its continuing "Never Hide" campaign, Ray-Ban commissioned multimedia production outfit Gentleman Scholar to create this eerie film that seems to take its cues from the Blair Witch style of happened upon horror.
June 07, 2007
"The world of sunglasses had been taken over by imposters," says Cutwater CD Travis Britton. "Fashion brands with no heritage selling costumes with big diamond-studded logos. We?ve all seen the ads and they all look exactly the same.