June 29, 2020
In an ad debuting during Sunday’s BET Awards, Sprite makes a blunt assessment of the American Dream: “It wasn’t made for everybody. It forgot about one very important detail: Black America.”
April 08, 2019
On Creativity through Jan. 1, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com in the new year for the full lists. Best of 2019
January 10, 2019
Sprite is the latest brand to take on social media trolls and haters in a new global campaign, in which it suggests that hate can "neutralized" by words of love.
October 12, 2016
Longtime Sprite endorser LeBron James is making a softer, gentler pitch for the soda brand. "I never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am," he says in a new ad. Instead, "I'd ask you."
March 31, 2013
It takes some time to understand just what is going on in Johannes Leonardo's kooky new campaign for Sprite, which launched in Canada and will appear in Russia, China and parts of Africa over the next few months.
May 23, 2012
Ogilvy Brazil placed a giant Sprite dispenser on a beach during the scorching Brazilian summer, giving sun worshippers a place to simultaneously cool off and get a taste of Sprite.
March 21, 2011
LeBron James brings a spark of magic to an urban basketball court in this spot for Sprite, promoting its Spark Parks Project to revitalize and physically refurbish basketball parks in communities across the US.
June 04, 2006
Exposure is the name of the game for today's cutting edge youth cultureand it's also the name of Sprite's new online campaign, which mixes elements of blogs and reality TV in documenting the lives of 15 street-ballers, urban artists and musicians.
April 28, 2004
Among the many new tricks Sprite's been up to lately, in defense of its turf as the official "urban" soft drink, is some effervescently Escheresque packaging, including a slammin' slim can.