April 24, 2019
Retailer TK Maxx channels the Broadway (and Hollywood) musical, from "42nd Street" to "Mary Poppins," in a new pan-European spot that's designed to explain the retailer's seemingly confusing proposition to rookie shoppers.
November 10, 2017
TK Maxx has found an unusual way to differentiate itself from other U.K. retailers in the Christmas crush this year. The store is offering to bring a "White Christmas" to customers' homes, complete with real snow, as seen here in its TV ad.