March 05, 2018
When marketing leaders rose up to respond to the lack of solo female keynotes at tech conference CES earlier this year, Twitter CMO Leslie Berland commandeered the company's own women-in-tech event and the hashtag #HereWeAre to remind the tech wor
December 13, 2017
Twitter's latest ads move on from explaining what the service is and why you should use it, to targeting the rookie users--those who don't actually understand how it works.
July 25, 2016
Apparently a ton of people know the Twitter brand, but not all of them have a clue on how to use it or what it's really about. So today, Twitter has embarked on a marketing push to make sure they do.
December 08, 2015
Twitter's 2015 Year in Review film, created in partnership with Getty Images, starts on a somber note, reminding us of all the pretty terrible stuff that's happened this year.
October 28, 2015
During the World Series opener this week, Twitter debuted its first television campaign. It introduces its new "Moments" feature, meant to curate (and slow down) its onslaught of information for followers into easily digestible subjects.