March 05, 2018
When marketing leaders rose up to respond to the lack of solo female keynotes at tech conference CES earlier this year, Twitter CMO Leslie Berland commandeered the company's own women-in-tech event and the hashtag #HereWeAre to remind the tech wor
December 13, 2017
Twitter's latest ads move on from explaining what the service is and why you should use it, to targeting the rookie users--those who don't actually understand how it works.
October 14, 2016
Twitter has won the Grand Prix for traditional outdoor at Cannes Lions for its series of billboards featuring no copy, just hashtags and Twitter logos alongside images from news and pop culture.
July 25, 2016
Apparently a ton of people know the Twitter brand, but not all of them have a clue on how to use it or what it's really about. So today, Twitter has embarked on a marketing push to make sure they do.
December 08, 2015
Twitter's 2015 Year in Review film, created in partnership with Getty Images, starts on a somber note, reminding us of all the pretty terrible stuff that's happened this year.
October 28, 2015
During the World Series opener this week, Twitter debuted its first television campaign. It introduces its new "Moments" feature, meant to curate (and slow down) its onslaught of information for followers into easily digestible subjects.
May 09, 2013
Twitter's great. It's your time-waster, your breaking news source, your way to keep in touch with the latest trends and the greatest people. So when it's time to wish your mom a very happy Mother's Day, what do you do? Send her a tweet?
July 11, 2012
Don't you, underage person, try to follow on Twitter Coors Light, for fear that you will be encouraged to binge drink in the 140-character missives that brand -- or any other one with age-restricted products -- sends out.
June 05, 2012
Twitter's iconic blue bird has had a makeover - the third in its short life. Gone is the Twitter logo with its bubbled typefaces and lowercase 't' - the bird, whose design has been simplified, IS now Twitter, says the company.