January 27, 2021
Twitter’s marketing team, led by Chief Marketing Officer Leslie Berland, unveiled a new look for the company, including “playing around” with the famous bird logo.
November 17, 2020
Back in 2017, social media went wild over a viral clip of Robert Kelly, a professor of political science based in South Korea, when his two small children interru
September 21, 2020
As we head into flu season and the U.S. continues to fight the coronavirus (whether their local areas have improved their conditions or are fighting new surges), organizations have been mobilizing to encourage mask use.
February 15, 2019
Today, Twitter rolled out this film revealing how Chrissy Teigen does Twitter. The platform asked her about where and when she checks it--it’s accompanied her during potty time and in the delivery room, she admits.
March 05, 2018
When marketing leaders rose up to respond to the lack of solo female keynotes at tech conference CES earlier this year, Twitter CMO Leslie Berland commandeered the company's own women-in-tech event and the hashtag #HereWeAre to remind the tech wor
December 13, 2017
Twitter's latest ads move on from explaining what the service is and why you should use it, to targeting the rookie users--those who don't actually understand how it works.
October 14, 2016
Twitter has won the Grand Prix for traditional outdoor at Cannes Lions for its series of billboards featuring no copy, just hashtags and Twitter logos alongside images from news and pop culture.
July 25, 2016
Apparently a ton of people know the Twitter brand, but not all of them have a clue on how to use it or what it's really about. So today, Twitter has embarked on a marketing push to make sure they do.
December 08, 2015
Twitter's 2015 Year in Review film, created in partnership with Getty Images, starts on a somber note, reminding us of all the pretty terrible stuff that's happened this year.
October 28, 2015
During the World Series opener this week, Twitter debuted its first television campaign. It introduces its new "Moments" feature, meant to curate (and slow down) its onslaught of information for followers into easily digestible subjects.
May 09, 2013
Twitter's great. It's your time-waster, your breaking news source, your way to keep in touch with the latest trends and the greatest people. So when it's time to wish your mom a very happy Mother's Day, what do you do? Send her a tweet?
July 11, 2012
Don't you, underage person, try to follow on Twitter Coors Light, for fear that you will be encouraged to binge drink in the 140-character missives that brand -- or any other one with age-restricted products -- sends out.