July 29, 2012
Mother New York worked on the design of Virgin Mobile's new flagship store in Chicago, which sets out to pay homage to Virgin's roots in live music and culture as well as re-imagining what a mobile store might look like.
March 06, 2012
We see how Richard Branson's innovative bent--as well as his mustache--was there right from the start in this new Virgin Mobile campaign "A Higher Calling" from Mother N.Y. and directed by Traktor.
December 08, 2005
Chrismahanukwanzakah may only come once a year, but now you can celebrate the all-encompassing holiday anytime you want, thanks to a micro site at the center of Fallon's sublimely surreal campaign.
May 09, 2005
Continuing what by now is a hallowed tradition of near-demented creative for Virgin Mobile's pay-as-you-go "Live Without a Plan" plan, Fallon's New York office takes on other companies' family plans by, of course, showing how they destroy the family.
August 13, 2002
"Live Sexy," is the tagline in Virgin Mobile's latest campaign. Beyond that, it's difficult to describe. Let's just say Nike Presto has some competition for Avant Garde Spot of the Year honors.