National Lottery: The Chase
June 30, 2022
A new spot promoting the U.K.'s National Lottery attempts to capture the magic of holding a winning ticket by imagining what would happen if it unexpectedly blew away.
The New York Lottery's dog band performs a song to get pooches (and owners) excited
May 24, 2022
The New York Lottery is promoting its new "Lucky Dog" Scratch-Off Game Series with a campaign that not only celebrates dogs—it's designed to get them excited.
EuroMillions: Juliette
January 13, 2022
Since 2020, French agency Romance's ads for the Euromillions European lottery have concentrated on the joy of sharing a win rather than selfishly keeping it for personal gain.
Dutch State Lottery: Fritsie
December 15, 2021
The Dutch State Lottery seems to have settled on a winning formula for its annual ads for its New Year's Eve draw: a heartwarming story about an adorable animal and its kind-hearted middle-aged owner/rescuer, leading to a message that's about the